![]() ![]() I will analyse the way in which the image of the relevant Others, the Yugoslavs, is discursively constructed by the interlocutors who got acquainted with them by watching Yugoslavian television. This chapter is based on a series of interviews with Romanians from Timişoara, who represented a fervent audience of Yugoslav television in the last decades of communist rule. Nevertheless, those living in the close vicinity of state borders had the privilege of watching foreign television, which had a strong signal in these regions, and thus of getting accustomed to the reality of the neighbouring countries, of learning their languages, and of finding out about the Western way of life and values. 1 Romanians were forced to live in the self-sufficiency imposed by a ruler trying to prevent his citizens from any form of contact with the rest of Europe. This period of Romanian history, the last years of the totalitarian communist regime, was characterized by an ever-growing and ubiquitous personality cult of Nicolae Ceauşescu. This chapter offers insight into the way the Others, Yugoslav neighbours, were perceived by the Romanians watching Yugoslavian television in the 1980s in Timişoara, the biggest city of the Romanian Banat. ![]()
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